Menü Kartları ile Dijital Menülerin Karşılaştırmalı İncelenmesi (Comparative Examination of Menu Cards and Digital Menus)
DOI:
https://doi.org/10.21325/jotags.2023.1251Keywords:
Menu, Classic menu card, Digital menu, Comparison, ConsumerAbstract
The menu stands out as a marketing strategy. The purpose of this research is to examine whether there is any difference between a traditional menu card and a digital menu card in terms of consumer perceptions. As a result of the study, the participants agreed that the physical features of the classical and digital menus should be compatible with the business concept and the card or digital environment should be of high quality. It has been determined that there are many alternatives in the menu, and there is a significant difference according to the education level of the participants (p <0.05). It is seen that while some of the answers given by the participants to the questions about the classical menu and digital menus overlap with each other, some of the answers differ. When these differences are compared in demographic characteristics, it is observed that there are changes in the answers according to gender, educational status and age range.
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