Yiyecek Tüketim Duygularının Turistlerin Davranışsal Niyetlerine Etkisi (The Effect of Food Consumption Emotions on Tourists’ Behavioral Intentions)
DOI:
https://doi.org/10.21325/jotags.2021.816Keywords:
Food consumption emotions, Behavioral intentions, Food experienceAbstract
The main purpose of this study is to examine the effect of food consumption emotions on tourists’ behavioral intentions. The research was conducted through an online survey with international tourists aged 18 and over who visited Istanbul between September-December 2020. In the current study, the responses of 491 tourists were analyzed after the elimination of questionnaires that contained extreme values. First, the measurement model was evaluated with confirmatory factor analysis, then structural equation modeling (SEM) was used to test the hypotheses. Although the results show that tourists’ food consumption emotions (comfort, annoyance, stimulation, sentimentality) have a significant effect on behavioral intention, two of the hypotheses were supported and two were rejected.
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