Sosyal Medyada Restoran İmajı: Kapadokya Örneği (Restaurant Image on Social Media: The Case of Cappadocia)
DOI:
https://doi.org/10.21325/jotags.2019.529Keywords:
Social media, Restaurant, Cappadocia, ImageAbstract
The development of social media networks and the diversification of individuals’ needs have increased the interest in social media. As is the case with almost every need, individuals have started to utilize social media to decide on restaurant preferences to meet their basic need for food and drink. Therefore, the information on the images of restaurants on social media may impose a positive or negative effect on customer behavior. The aim of this study is to identify the social media images of restaurants in Cappadocia. For this purpose, the Tripadvisor reviews of local and foreign tourists about restaurants were examined via the content analysis method. According to the research results, the food quality, behaviors of staff, interior design and decoration of the restaurant were identified to be the variables recording the highest number of positive reviews. In addition, it was revealed that foreign users posted more positive reviews and rated the restaurants higher than local users. In general, the variables related to the restaurant image on social media were rated higher than “very good”. In addition, the present study provides recommendations on the use of social media by restaurants and businesses.
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