An Analysis of Participant Attitudes toward International Tourism Fairs

Authors

  • Oktay EMİR
  • Banu ZENCİR

DOI:

https://doi.org/10.21325/jotags.2018.310

Keywords:

Tourism, Tourism event, International tourism fairs, Attitude

Abstract

The aim of this study is to determine participants’ attitudes toward international tourism fairs by using statistical methods. A survey was used as the data collection method. 467 participants who participated in international tourism exhibitions held in Kiev / Ukraine, Minsk / Belarus, Tbilisi / Georgia, and Seoul / South Korea in 2017 were given a questionnaire related to the research subject. The statistical data were analyzed by means of the SPSS package program. The variables were described in terms of frequency, percentage, arithmetic mean and standard deviation statistics, and t test and variance analysis were performed. According to the results of the participant attitude analysis, participating in tourism fairs makes both organizationally and individually positive contribution to tourism businesses.

References

Ajzek, I. (1993). “New directions in attitude measurement attitude theory and the attitude-behavior relation”, Chapter: 3, Publisher: Berlin: Walter de Gruyter.

Arlı, E. (2012). “Deniz turizm endüstrisinde faaliyet gösteren işletmelerin fuarlara katılım amaçlarının firma performansı ile ilişkisi”, Seyahat ve Otel İşletmeciliği Dergisi, Cilt.9, Sayı: 3, 25 37.

Avan, A., Zorlu, Ö. ve Baytok, A. (2016). “Fuar organizatörlerinin bakış açısıyla fuar organizasyonlarının belirleyicileri ve yaşanan sorunlar”, Akademik Sosyal Araştırmalar Dergisi, 4(37), 216-230.

Aycı, A. (2011). “Pazarlama karması açısından yurtdışı fuarlar: KOSGEB yurtdışı fuar desteklerinden faydalanan KOBİ’lere yönelik bir araştırma”, Gazi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(3), 159-182.

Aymankuy, Y. (2006). Kongre Turizmi ve Fuar Organizasyonu, Detay Yayıncılık:Ankara.

Binbaşıoglu,H. ve Gültekin, B. (2017).”Vatandaşların Malatya'da düzenlenen fuar ve festivallerin sosyal etkisine karşı tutumları”, İnönü University Journal of Culture and Art, 3(2), 1-13.

Burgucu, Z. (2013). “Tanıtım faaliyetlerinin turizm hareketine etkisi ve Fethiye ilçesi örneği”, T.C. Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü, Halkla İlişkiler ve Tanıtım Ana Bilim Dalı Halkla İlişkiler Bilim Dalı, Konya.

Chen, F.H. and Mo, H.M. (2011). “Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition”, Tourism Management Perspectives, 1(1), 28-33.

Çakıcı, Ç.A. (2017). Toplantı Yönetimi, Detay Yayncılık: Ankara.

Çelik, A. ve Göçmen, Z. (2013). “Yerel yönetim bakış açısıyla etkinlik turizmi motivasyonlarının belirlenmesine yönelik bir araştırma”, Üçüncü Sektör Sosyal Ekonomi, 48(2), 70-89.

Demirtaş, H. D. (2012). Tutum, Tutum Değişimi ve İkna: Temel Kavram, Kuram ve Araştırmalar, Nobel Yayıncılık: Ankara.

Esfidani, M. R., Vahabzadeh, M. and Tajalli, M. (2012). “Examining the role of tourism exhibition in sustainable development of tourism Industry”, International Journal of Business and Management Studies, 4,(2), 113-120.

Getz, D. and Page.J .S. (2016). Event studies: theory, research and policy for planned events, Rountledge, New York.

Gursoy, D., Kim, K. and Uysal, M. (2004). “Perceived impacts of festivals and special events by organizers: an extension and validation”, Tourism Management, 25(2), 171-181

Hausmann, T. (2007). “The importance of fairs and exhibitions for tourism”, Business: Theory and Practice, 8(2), 87-93.

http:// www.emittistanbul.com, (E.T:07.08.2018).

http://www.tanitma.gov.tr/TR, (E.T:07.08.2018).

http://www.ifema.es/fitur_06/Informacion_general/Presentacion/index.htm, (E.T:07.08.2018).

http://www.mitt.ru/en-GB/about/stat.aspx, (E.T:07.08.2018).

http://www.stteurasia.com/uploads/files/STT_Eurasia_Kapanis_Raporu.pdf, (ET: 17.02. 2017).

http://www.tanitma.gov.tr/TR,200030/2018-utrecht-turizm-fuari, (E.T:07.08.2018).

https://www.itbberlin.de/en/Press/PressReleases/News_52689.html?referrer=/en/Press/Pressreleases,

(E.T:07.08.2018).

Jauhari, V. and Munjal, S. (2015). “Fairs and festivals in India: the cultural and economic potential”, Worldwide Hospitality and Tourism Themes, 7(4), 324-330.

Kağıtçıbaşı, Ç. (1999). Yeni insan ve insanlar, Evrim Yayınevi, İstanbul.

Karakaş, A. ve Şengül, H. İ. (2017). “Yerel halkın turizm faaliyetlerine yönelik tutumları”, Bartın Üniversitesi İ.İ.B.F. Dergisi, 8(15),183-202.

Kozak, N. (2005). “The expectations of exhibitors in tourism, hospitality, and the travel industry: a case study on east mediterranean tourism and travel exhibition”, Journal of Convention & Event Tourism, 7(3-4), 99-116

LukrecijaA, D. and NemanjaA, D. (2010). “ITB Berlin-the world’s leading tourism fair”, Geographica Pannonica, 14(1), 31-40

Mackellar, J. (2006). “Conventions, festivals, and tourism: exploring the network that binds”, Journal of Convention & Event Tourism, 8(2), 45-56

Munjal, P. (2015). “The potential of a participatory approach in sustaining the fairs and festivals of small towns worldwide”, Hospitality and Tourism Themes, 7(4), 347-366

Rittichainuwat, B. and Mair.J. (2012). “Visitor attendance motivations at consumer travel exhibitions”, Tourism Management, 33(5), 1236-1244.

Sarmento, M. and Simões, C. (2018). “The evolving role of trade fairs in business: A systematic literature review and a research agenda”, Industrial Marketing Management, 73, 154-170.

Şengel, Ü., Zengin, B., Şengel, T. ve İşkin, M. (2017). “Kongre ve fuar organizasyonlarinin turizm sektörüne etkileri: EMITT örneği”, Journal of Tourism and Research, 7(1), 4-20

Teodoroiu, F. G. and Tudorache, P. (2016). “Romanian fairs and festivals-key elements in promoting the intangible cultural heritage”, Knowledge Horizons-Economics, 8(4), 65-71

Torun, E., Çelik, A. ve Boytok, A. (2012). “Pazarlamada fuarların rolü ve önemi (Yalova süs bitkileri ihtisas fuarı örneği)”, Kahramanmaraş Sütçü İmam Üniversitesi, Doğa Bilimleri Dergisi, 15(2), 11-21.

Yüksel, U. and Voola, R. (2010). “Travel trade shows: exploratory study of exhibitors’ perceptions”, Journal of Business & Industrial Marketing, 25(4), 293-300.

Published

01/28/2023

How to Cite

EMİR, O., & ZENCİR, B. (2023). An Analysis of Participant Attitudes toward International Tourism Fairs. Journal of Tourism & Gastronomy Studies, 6(4), 285–298. https://doi.org/10.21325/jotags.2018.310

Most read articles by the same author(s)

1 2 > >>