Turizmin Gelişim Desteğinde Turizm, Turist Algıları ile Misafirperverlik ve Turizm Yanlı Davranışın Rolü (The Role of Perception towards Tourism, Tourist, Residents Welcoming Tourists and Pro-Tourism Behavior on Support for Tourism Development)
DOI:
https://doi.org/10.21325/jotags.2025.1645Keywords:
Tourist perception, Tourism perception, Residents welcoming tourists, Pro-tourism behavior, Support for tourism developmentAbstract
This research aims to explain how factors other than financial factors can be used to test local people's support for tourism independently of any perceived impact of the tourism system. In order to achieve this objective, the model, which is based on the theory of reasoned action, consists of the variables of tourist perception, tourism perception, hospitality, and pro-tourism behavior. In order to test the research model, 508 participants, who were determined on the basis of purposive sampling from the people of Turkistan Region of Kazakhstan, a destination independent of tourism effects, were determined as the sample of the research. The data obtained from the sample were analyzed through partial least squares structural equation modeling (PLS-SEM). As a result of the research, it was found that tourism perception and tourist perception variables both positively affect hospitality disposition. According to the model results, hospitality disposition positively affects pro-tourism behavior, while pro-tourism behavior positively affects tourism development support. The power of hospitality on tourism-oriented behavior is the most effective relationship pattern that emerges within the scope of the model. Within the scope of the research, the tourism perception literature has constructed and validated the research model through the determinant role of tourist perception beyond tourism perception in explaining support for tourism and thus expanded the body of knowledge. The fact that the perception of hospitality has the strongest impact level on the support for tourism in Turkestan region is a first in the international literature in terms of being a finding obtained in virgin destinations.
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