Gastronomi Turizmi Kapsamında Samsun’u Ziyaret Eden Turistlerin Duygusal Değer Algısı ve Tekrar Ziyaret Niyeti Arasındaki İlişki
DOI:
https://doi.org/10.21325/jotags.2025.1644Keywords:
Gastronomy tourism, Emotional value perception, Revisit intention, SamsunAbstract
Gastronomy tourism is a phenomenon that emerges when tourists travel to discover new tastes. In this way, the cultural identity and heritage of the region are emphasized by offering region-specific dishes. When the food culture of the region is brought to the forefront by combining it with other tourism elements, tourists' satisfaction levels increase and their likelihood of visiting again increases. In this context, the main purpose of this study is to measure the relationship between the emotional value perception of tourists visiting Samsun province within the scope of gastronomy tourism and their intention to visit again. For this purpose, a model was created by reviewing the relevant literature, research hypotheses were developed. The population of the study consists of domestic tourists who visited Samsun between April and October 2024. The convenience sampling method was preferred for the participants. A questionnaire was used as a data collection tool in the study. For data analysis, tests such as frequency distribution, factor analysis, correlation, regression were applied. The measurement results revealed that tourists' perception of emotional value has a positive and significant effect on revisit intention. In line with the findings, it was suggested that relevant stakeholders should focus on emotional value enhancing activities for the development of gastronomy tourism in Samsun.
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