ChatGPT ile Sohbetler: Turizmde ChatGPT’nin Önemi (Chats with ChatGPT: Importance of ChatGPT in Tourism)
Keywords:ChatGPT, GPT-4, Conversation Theory, Artificial intelligence in tourism, Operating sectors of the tourism industry
After the industrial revolution, especially with technological advances, modern tourism has reached its current position. The main purpose of this study is to examine ChatGPT (language model program or artificial intelligence robot) in the field of tourism. While ChatGPT is discussed positively or negatively in many areas, studies related to ChatGPT in tourism are limited. It has been noticed that these limited studies carried out in tourism are related to the use of ChatGPT in tourism education. However, there has yet to be a study investigating how ChatGPT will contribute to the tourism operating sectors (e.g., accomodation, transportation, food services, tourism services etc.) and its importance in tourism. This study will contribute significantly to the literature as the first study uses the conversation theory to describe the significance of ChatGPT in tourism. According to the results, ChatGPT has the potential to make outstanding contributions to the operating sectors of tourism.
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