Turistlerin Restoranlara Yönelik Çevrimiçi Yorumlarının İçerik Analiziyle İncelenmesi: Tokat İli Örneği (Investigation of Tourists' Online Comments Towards Restaurants with Content Analysis: The Case of Tokat Province)
DOI:
https://doi.org/10.21325/jotags.2023.1359Keywords:
Gastronomy tourism, Restaurant, Online experiences, Word cloud, TokatAbstract
The primary objective of this study is to investigate the online tourist experiences of restaurants operating Tokat, a traditional Turkish ingredient. For this purpose, content analysis was used as a method in the research. Online comments about restaurants operating in Tokat province on the TripAdvisor platform were examined within the scope of the research. Accordingly, the five restaurants with the highest number of tourist comments and ratings were included in the research. The word cloud technique was used to analyze the data obtained from the comments. Word clouds were created in two categories, positive and negative, from tourist comments about Tokat restaurants. According to the findings of the research, the scores of the restaurants evaluated were above average. In addition, it has been determined that the positive comments and opinions made by tourists about Tokat restaurants are greater than the negative ones. In the word cloud created from positive comments, the most prominent words were "beautiful, Tokat Kebab, quality, place, and I recommend". It was determined that the prominent words in the negative word cloud were "Tokat Kebab, bad, arrived late, I do not recommend, expensive".
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