Uzak Doğu Restoranlarında Çalışan Bireylerin Gıda Neofobi Düzeylerinin Belirlenmesi: İstanbul ve Bodrum Örneği (Determination of Food Neophobia Levels of Individuals Working in Far Eastern Restaurants: Istanbul and Bodrum Example)

Authors

  • Cemile BÜYÜKYILDIRIM
  • Eda GÜNEŞ

DOI:

https://doi.org/10.21325/jotags.2024.1387

Keywords:

Food neophobia, Far East, Nutrition

Abstract

Change and innovation are phenomena that exist in every area of our lives and continue indefinitely. These two phenomena affect every sector as well as the food and beverage sector to a great extent.Although the food and beverage sector is open to innovation, not all consumers are open to innovation. The state of not being open to new foods is called fear of innovation in food (food neophobia). Within the scope of this study, it is aimed to determine the food neophobia levels of Turkish individuals working in Far Eastern restaurants according to variables.  Within this scope, 168 individuals working in Far Eastern restaurants in Istanbul and Bodrum have been reached.  Quantitative research methods were used in the research and the questionnaire form was used as a data collection tool. A total of 10 descriptive questions and 11 statements that are directly or inversely proportional to food neophobia were asked  to the participants. Skewness-kurtosis, frequency, t-test and variance analysis were applied to the obtained data. According to descriptive statistics, a significant difference was found according to the age variable of individuals (p<0.05). There was no significant difference in the scope of food neophobia according to other variables.

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Published

03/29/2024

How to Cite

BÜYÜKYILDIRIM , C., & GÜNEŞ , E. (2024). Uzak Doğu Restoranlarında Çalışan Bireylerin Gıda Neofobi Düzeylerinin Belirlenmesi: İstanbul ve Bodrum Örneği (Determination of Food Neophobia Levels of Individuals Working in Far Eastern Restaurants: Istanbul and Bodrum Example). Journal of Tourism & Gastronomy Studies, 12(1), 428–444. https://doi.org/10.21325/jotags.2024.1387

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