Mardin’e Gelen Yerli Ziyaretçilerin Gastronomi Deneyimlerinin Demografik Özelliklere Göre İncelenmesi (Examination of Gastronomy Experiences of Domestic Visitors visiting the Mardin Based on Demographic Characteristics)
DOI:
https://doi.org/10.21325/jotags.2022.1120Keywords:
Gastronomy, Experience, Tourism experience, Gastronomy tourism, Gastronomy experienceAbstract
Tourists can participate in tourism activities to taste the specific dishes of a destination, to experience the culinary culture, and to see the production stages of the destination food. Especially in recent years, gastronomy tourism stands out as a popular and interesting type of tourism for destinations. Gastronomy tourism is a popular type of tourism that aims to provide the tourist with an unforgettable memory and emotionally satisfying experience. In this direction, this study aims to examine the gastronomic experiences of local visitors travelled to the Mardin and to reveal whether they differ according to demographic characteristics. Quantitative method was preferred in the study. The data were obtained by filling out a questionnaire form from 250 local visitors visiting Mardin. The construct validity of the scale was tried to be ensured by performing confirmatory factor analysis. T-test and ANOVA tests were conducted to determine whether the gastronomic experiences of local visitors differ according to their demographic characteristics. While significant relationships were found between the gastronomic experiences of the tourists and their marital status, age, monthly personal income, there was no significant relationship between their gender and educational status.
References
Adongo, C. A., Anuga, S. W., & Dayour, F. (2015). Will they tell others to taste? International tourists' experience of Ghanaian cuisines. Tourism Management Perspectives, 15, 57-64.
Aho, S. K. (2001). Towards a general theory of touristic experiences: Modeling experience process in tourism. Tourism Review, 56 (3, 4), 33-37.
Alpar, R. (2012). Spor, Sağlık ve Eğitim Bilimlerinden Örneklerle Uygulamalı İstatistik ve Geçerlik-Güvenirlik. Ankara: Detay Yayıncılık.
Atsız, O., Cifci, I., & Law, R. (2022). Understanding food experience in sharing-economy platforms: Insights from Eatwith and Withlocals. Journal of Tourism and Cultural Change, 20(1-2), 131-156.
Benli, S. (2020). Gastronomi Deneyiminin Davranışsal Niyete Etkisinde Gastronomik Duyguların Rolü: Alaçatı Ot Festivali’ne Katılanlar Üzerinde Bir Araştırma, Doktora Tezi, Mersin Üniversitesi Sosyal Bilimleri Enstitüsü Turizm İşletmeciliği Anabilim Dalı, Mersin.
Birdir, K., & Akgöl, Y. (2015). Gastronomi turizmi ve Türkiye’yi ziyaret eden yabancı turistlerin gastronomi deneyimlerinin değerlendirilmesi. İşletme ve İktisat Çalışmaları Dergisi, 3(2), 57-68.
Björk, P., & Kauppinen-Räisänen, H. (2014). Culinary-gastronomic tourism–a search for local food experiences. Nutrition & Food Science, 44(4), 294-309.
Björk, P., & Kauppinen-Räisänen, H. (2016). Local food: a source for destination attraction. International Journal of Contemporary Hospitality Management, 28(1), 177-194.
Björk, P., & Kauppinen-Räisänen, H. (2017). Destination Gastronomy Experiences: Food dimensions that counts, In Nordic Symposium of Tourism and Hospitality Research. Dalarna University.
Cömert, M. & Sökmen, A. (2017). Türkiye’de Gastronomi turizmi: Antalya’da konaklayan turistler üzerine bir araştırma. Seyahat ve Otel İşletmeciliği Dergisi, 14(3), 6-26.
Chang, R. C., Kivela, J. & Mak, A. H. (2011). Attributes that influence the evaluation of travel dining experience: When East meets West. Tourism Management, 32(2), 307-316.
Çetin, K. (2021). Yerel Mutfak Çekiciliği ve Öncüllerinin Yerli Turistlerin Gastronomi Deneyimi Üzerindeki Etkisi, Doktora Tezi, Ankara Hacı Bayram Veli Üniversitesi Lisansüstü Eğitim Enstitüsü, Ankara.
Deligöz K. (2016). Deneyimsel Pazarlama, Ankara: Siyasal Kitabevi.
Ekici, A. (2020). Eskişehir’e Gelen Ziyaretçilerin Yöresel Gastronomi Tercih ve Deneyimlerinin Gelecek Niyetine Etkisi, Yayınlanmamış Doktora Tezi, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir.
Fields, K. (2002). Demand for the gastronomy tourism product: Motivational factors. In A.-M. Hjalager & G. Richards (Eds.), Tourism and Gastronomy (pp. 36-50). London: Routledge
Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
George, D. & Mallery, P. (2003). SPSS for Windows Step By Step: A Simple Guide and Reference. (4th edition). Boston: Allyn & Bacon.
Hair, J. F. Jr.; Black, W. C.; Babin, R. E. & Anderson, R. E. (2010). Multivariate Data Analysis. (7. Baskı). New Jersey: Prentice Hall.
Hair, J. F. J., Black, W. C., Babin, B. J. & Anderson, R. E. (2014). Multivariate Data Analysis Seventh Edition, United States of America: Pearson Education Limited.
Hall, M., & Sharples, L. (2003). The consumption of experiences or the experience of consumption? An introduction to the tourism of taste. In M. Hall, L. Sharples, R. Mitchell, N. Macionis, & B. Cambourne (Eds.), Food Tourism Around The World: Development, Management and Markets. Oxford: Butterworth-Heinemann
Henderson, J. C. (2009). Food tourism reviewed. British Food Journal, 111(4), 317–326
Hendijani, R. B. (2016). Effect of food experience on tourist satisfaction: The case of Indonesia. International Journal of Culture, Tourism, and Hospitality Research, 10(3), 272–282.
Hjalager, A. M., & Richards, G., (2003). Still undigested: research issues in tourism and gastronomy. In A. M. Hjalager & G. Richards (Eds.), Tourism and Gastronomy (pp. 36–50). London, UK: Routledge.
Johns, N. & Kivela, J. (2001). Perceptions of the first time restaurant customer. Food Service Technology, 1(1), 5–11.
Kim, Y. G., Eves, A. & Scarles C. (2009). Building a model of local food consumption on trips and holidays: a grounded theory approach. International Journal of Hospitality Management, 28, 423-431.
Kivela, J. & Crotts, J. C. (2005). Gastronomy tourism: A Meaningful travel market segment. Journal of Culinary Science & Technology, 4(2-3), 39–55.
Kivela, J. & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy's influence on how tourists experience a destination. Journal of Hospitality & Tourism Research, 30(3), 354-377.
Koçak, K. (2020). Yiyecek İçecek İşletmelerinde Fiziksel Kanıtlar ile Gastronomi Deneyiminin Memnuniyet Üzerindeki Etkisini Belirlemeye Yönelik Diyarbakır da Bir Araştırma, Yüksek Lisans Tezi, Van Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı, Van.
Kodaş, B. & Özçelik, M. (2022). Ziyaretçilerin Yavaş Turizm Motivasyonlarının Belirlenmesi: Halfeti Örneği. GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences, 5(1), 58-72.
Kodaş, D. & Özel, Ç. H. (2016). Yerli ziyaretçilerin yerel yiyecek tüketim güdülerinin belirlenmesi: Beypazarı örneği. Aksaray Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 83-96.
Kodaş, D. (2018). Gastronomi Deneyimi, Gastronomi Motivasyonu, Destinasyon Tatmini ve Destinasyon Marka Denkliği İlişkisi: Gaziantep Örneği, Yayınlanmamış Doktora Tezi, Eskişehir Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir.
Kodaş, D. (2021). Understanding Food Consumption Motivations: An Interpretivist Approach Using User-Generated Content. In Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan (Eds.), Advances in Managing Tourism Across Continents (pp. 248-257), USF M3 Publishing, USA.
Lai, I. K. W. (2020). An examination of satisfaction on word of mouth regarding Portuguese foods in Macau: applying the concept of integrated satisfaction. Journal of Hospitality and Tourism Management, 43, 100–110.
Mak, A. H., Lumbers, M., Eves, A., & Chang, R. C. (2012). Factors influencing tourist food consumption. International Journal of Hospitality Management, 31(3), 928-936.
Mamadalıshoeva, P. (2020). Rus Turistlerin Gastronomi Deneyimlerini Araştırmaya Yönelik Bir Çalışma: Antalya Örneği, Yüksek Lisans Tezi, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Ana Bilim Dalı, Erzurum.
Mora, D., Solano-Sánchez, M. Á., López-Guzmán, T., & Moral-Cuadra, S. (2021). Gastronomic experiences as a key element in the development of a tourist destination. International Journal of Gastronomy and Food Science, 25, 100405.
Oğan, Y. & Özkaya, F.D. (2021). Artvin'i ziyaret eden turistlerin gastronomi deneyimleri üzerine bir inceleme. Güncel Turizm Araştırmaları Dergisi, 5(2), 211-227.
Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts tourism applications. Journal of Travel Research, 46, 119-132.
Ölmez, Z.D. (2017). Gastronomi Turizminde Yerli Ziyaretçilerin Yöresel Yiyeceklere Yönelik Unutulmaz Deneyimlerinin Davranışsal Niyetleri Üzerine Etkisi: Seferihisar Örneği, Yüksek Lisans Tezi, Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı, Balıkesir.
Quan, S., &Wang, N. (2004). Towards a structural model of the tourist experience: an illustration from food experiences in tourism. Tourism Management, 25, 297–305.
Robinson, M., & Smith, M. K. (2006). Politics, Power and Play: The Shifting Contexts of Cultural Tourism. M. K. Smith and M. Robinson (Eds.), In Cultural Tourism in a Changing World: Politics, Participation and (Re) Presentation, (pp, 1-17). Frankfurt Lodge: Channel View Publications.
Robinson, R. N. S., & Getz, D. (2014). Profiling potential food tourists: An Australian study. British Food Journal, 116(4), 690–706.
Sekaran, U. (2003). Research Methods for Business: A Skill Building Approach, USA: John Wiley & Sons.
Sthapit, E. (2017). Exploring tourists’ memorable food experiences: A study of visitors to Santa’s official hometown. Anatolia, 28(3), 404-421.
Sthapit, E., Piramanayayagam, S., & Björk, P. (2020). Tourists' motivations, emotions, and memorable local food experiences. Journal of Gastronomy and Tourism, 5(1), 17-32.
Şengül, S., & Türkay, O. (2016). Akdeniz mutfak kültürünün gastronomi turizmi bağlamında değerlendirilmesi. Journal of Tourism and Gastronomy Studies, 4(1), 86-99.
Tabachnick, B.G. & Fidell, L.S. (2001). Using Multivariate Statistics. Pearson Education Company.
Tong, X. F., Tong, K., & Tam, W. S. (2016). Food tourism: the Melaka gastronomic experience. Journal of Emerging Trends in Marketing and Management, 1 (1), 236–246.
Urry, J. (1990). Theconsumption'of tourism. Sociology, 24(1), 23-35.
Yalçınkaya, T. (2020). Yemek Deneyimi Hizmet Kalitesi Algısının Müşteri Memnuniyeti ve Davranışsal Niyetler Üzerine Etkisi: Çanakkale İli Örneği, Yüksek Lisans Tezi, Nevşehir Hacı Bektaş Veli Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı, Nevşehir.
Yetiş, A.Ş. (2016). Deneyimsel Pazarlama. İ. Yılmaz (Ed), Turizm Pazarlamasında Yeni Yaklaşımlardan Seçmeler içinde (117-137). Ankara: Detay Yayıncılık.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Tourism & Gastronomy Studies

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


