Çay Turizmi: Doğu Karadeniz Bölgesinde Uygulanabilirliği Üzerine Değerlendirme (Tea Tourism: Evaluation on Applicability in the Eastern Black Sea Region)

Abstract

Tourists want to visit the historical, natural beauties in the destination they visit as well as experience local tastes with historical and cultural values and to learn the story of these local tastes. Gastronomic flavors and culinary cultures of the region for tourists are also elements of destination attractions. Turkish tea culture and consumption, which possess sociocultural features, can be marketed as a tourist product. Tea is not only an agricultural and economic product in our country, but also a cultural indicator. Using tea as a touristic product will be effective in terms of introducing Turkish tea in the world, as well as creating a new touristic trend and will provide an economic recovery in the regions where tea is grown. Tea tourism is a subject that is handled within the framework of rural and gastronomy tourism in alternative tourism types.  In this study, the potential of Turkey in tea tourism will be discussed. Document review method was used in this research