Restoran Atmosferi Oluşturma Sürecinde Yöneticilerin Dikkat Ettikleri Unsurlar: Bursa Örneği (The Elements that Managers Pay Attention to When Creating a Restaurant Atmosphere: A Research in Bursa)
DOI:
https://doi.org/10.21325/jotags.2019.440Anahtar Kelimeler:
Restoran- Atmosfer- Yönetici- BursaÖzet
Hizmet sektörü içinde yer alan yiyecek ve içecek işletmeleri tüketiciler için çok önemli hale gelmiştir. Artık müşterilere sadece ihtiyaçlarını gidermesi için yeme ve içme hizmeti vermek yeterli olmamakta, ürünlerini sundukları yerlerinin atmosferine de dikkat etmeleri gerekmektedir. Bu noktadan hareketle, araştırmanın amacı, restoran yöneticilerinin restoran atmosferini oluştururken dikkat ettikleri unsurların ortaya çıkarılmasıdır. Belirtilen amaç doğrultusunda Bursa’da faaliyet gösteren 7 restoran işletmesi yöneticisine yüz yüze görüşme tekniği kullanılarak sorular sorulmuştur. Sorular DINESCAPE ölçeğine dayanılarak hazırlanmıştır. Araştırma sonucunda yöneticilerin tesis estetiğini oluştururken kişisel zevklerini ön planda tuttukları; restorandaki ambiyans unsurlarında ise fon müziği tercihlerini genellikle internet kanallarından belirledikleri; aydınlatmada ise göz yormayan ve sade araçları tercih ettikleri belirlenmiştir. Ayrıca, masa düzeni unsurunda ise çoğunlukla Amerikan servislerin ve konsepte uygun örtülerin tercih edildiği; mekânsal düzen boyutuyla ilgili olarak, genellikle oturma düzeni müşteri rahatlığına ve kolay birleştirebilme yapabilmeyi imkân sağlayacak şekilde tercih ettikleri tespit edilmiştir. Son olarak ise, personelin davranışları konusunda, insani ve sosyal diyaloglar ile güler yüzün önemli olduğu ortaya çıkmıştır.
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