Study of the Correlation Between Atmospheres, Consumption Sentiments, Customer Satisfaction and RePurchasing Behavior in Food and Beverage Businesses
Keywords:
Atmosphere, Consumption sentiment, Customer satisfaction, Re-purchasing behaviorAbstract
Consumers go to food and beverage businesses to meet their eating and drinking needs. They want to get a good service in exchange for the fare they pay for these needs. The atmosphere helps the customers to leave without running the service happily and peacefully when this service is carried out. The restaurant atmosphere that has come to the fore with many factors coming together is of
great importance in the food and beverage industry today. Considering the competition in the market, restaurant atmosphere is vital for businesses. The atmosphere created by the food and beverage enterprises ensures that consumers gain a quality eating and drinking experience, and they prefer to operate again. The atmosphere is known to have an effect on consumer sentiment and customer satisfaction. The positive or negative effect of this effect leads to the occurrence or nonoccurrence of re-purchasing behavior. The study was evaluated from 710 food and beverage business customers. Survey forms created with sampling method are easily distributed on-line to those who have purchased services from food and beverage businesses. SPSS 22.0 package program was used for correlation and regression analysis when the relationship between atmosphere, consumption sentiment, customer satisfaction and re-buying behavior was measured. As a result of the study, the relationship and effect between atmosphere, consumption sentiments,
customer satisfaction and repurchase behavior were observed.
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