Conceptual Analysis of Sustainable Tourism Phenomenon by Means of Word Association Test: Ürgüp Sample

Authors

  • Emrah KESKİN
  • Emrah ÖRGÜN

Keywords:

Sustainable tourism, World association test, Ürgüp

Abstract

This study was carried out to reveal the cognitive state of employees working at 4 and 5
star hotels in Cappadocia, Ürgüp where tourist density is quite high about the notion of
sustainable tourism and to determine the misconceptions about the notion. In this study,
Word Association Test (WAT) was applied to 130 employees (60 female, 70 male)
working at 4 and 5 star hotels in the town of Ürgüp between June and December in 2014.
The participants of this test were interviewed face to face and were informed about the
WAT.

Published

12/25/2022

How to Cite

KESKİN, E., & ÖRGÜN, E. (2022). Conceptual Analysis of Sustainable Tourism Phenomenon by Means of Word Association Test: Ürgüp Sample. Journal of Tourism & Gastronomy Studies, 3(1), 30–40. Retrieved from https://jotags.net/index.php/jotags/article/view/104

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