Gastronomi Festivalleri, Yemek İmajı ve Destinasyon İmajı Arasındaki İlişkiler: Hatay Örneği (Relationships Among Gastronomy Festivals, Food Image and Destination Image a Case Study of Hatay)
DOI:
https://doi.org/10.21325/jotags.2022.1019Keywords:
Gastronomy festivals, Food image, Destination image, HatayAbstract
Festivals are events where people experience various activities, have fun, and communicate with various social circles in order to realize a specific purpose or celebrate on certain pre-planned days and times. Gastronomy festivals are events that are held at certain times of the year in order to ensure the sustainability of the local foods of a destination and where local food experiences are made. Food image is the image formed as a result of food experiences. Destination image, on the other hand, is the image formed by all experiences in a destination. Due to its rich food heritage, the province of Hatay is a destination where many national and international gastronomy festivals are held, and at the same time, it has managed to promote its food image universally.
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