Tüketicilerin Organik Gıda Satın Alma Davranışları ve Tutumlarına İlişkin Bir Değerlendirme (An Assessment of Consumers of Organic Food Purchase Behavior and Attitudes)

Abstract

With the increase in food consumption in parallel with the rapid increase in the population in the world, producers have made an effort to obtain more efficiency per unit area. At the same time, the chemical drugs, artificial fertilizers used by food manufacturers, and the damage to ecology caused consumers to move away from conventional products. In addition to this, increasing the awareness of consumers, their desire to increase their quality of life, the negative effects of conventional products on human health and the increase in the environmental awareness of consumers increase the demand for organic foods. This research was planned and conducted in order to examine the purchasing behavior and attitudes of consumers who buy organic food in Muğla province. Research data are in March-November 2019; It was collected by face to face questionnaire method. Statistics were carried out with 492 data sets. According to the results of the research, the first three factors that affect the participants' preference of organic foods are; The products are healthy, do not contain chemicals and the quality of the products. The most preferred products are fresh vegetables and fruits, olive oil and eggs. On the other hand, the important problems faced by the participants are that the products are quite expensive, the sales points are inadequate, and organic foods cannot be distinguished from the others.