The Impact of Gastronomy Festivals Intended to Visit the Perceived Destination and Visit Again: Fethiye Yeşilüzümlü and Region Morel Mushroom Festival Example
Keywords:
Perceived destination image, Revisit intention, Yesiluzumlu, Morel mushroom festivalAbstract
Festivals are social and cultural activities designed to promote pleasant, special and extraordinary, local and regional products. In this context, our country hosts many national and international festivals with different themes. The 9th Festive Yesiluzumlu Morel Mushroom Festival held in 2017 is one of these festivals. This study the effects of gastronomy themed festivals on the perceived destination image and the effect of the participants on the intention to visit again. The universe of the research is composed of participants who visited Fethiye Yeşilüzümlü and region Morel Mushroom Festival held in Yesiluzumlu Town of Fethiye. The data of the research were collected by the questionnaire developed by the researchers. In the analysis of the data, factor analysis, percentage value, arithmetic mean, standard deviation and multiple regression analysis were used. The contribution of the festival to the image of the region is economic, social and cultural, respectively. it was also found that there was a positive positive relationship between the perceived destination image and the intention to visit again.
References
Axelsen, M., ve Swan, T. (2010). Designing Festival Experiences to Influence Visitor Perceptions: The Case of a Wine and Food Festival. Journal of Travel Research 49(4): 436–450.
Birdir, Sahilli, S., Toksöz, D. ve Bak, E. (2016). Karnavala Katılım Güdüleri: IV. Adana Uluslararası Portakal Çiçeği Karnavalı Örneği. Çağ Üniversitesi Sosyal Bilimler Dergisi, 13(1): 21-39.
Duran, E., Hamarat, B. ve Özkul, E. (2014). A Sustainable Festival Management Model: Thecase O f International Troia Festival. International Journal of Culture, Tourism and Hospitality Research, 8(2): 4-4.
Formica, S. ve Uysal, M. (1998). Market Segmentation of an International Cultural-Historical Event in Italy. Journal o f Travel Research, 36(4): 16-24.
Gül, K., Erdem, B. ve Gül, M. (2013). Yerel Festivallerin Etkinliğine Bağlı Ziyaretçi Kazanımları: Sındırgı Yağcıbedir Festivali Örneği. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(2): 213-239.
Kim, S. S., Prideaux, B. and Chon, K. (2010). A Comparison Of Results Of Three Statistical Methods To Understand The Determinants Of Festival Participants’ Expenditures. International Journal Of Hospitality Management, 29(2): 297-307.
Lee, Y. K., Lee, C. K. Lee, S. K. and Babin, B. J. (2008). Festivalscapes And Patrons' Emotions, Satisfaction, And Loyalty. Journal Of Business Research,61(1): 56-64.
Litvin, S. W., and Fetter, E. (2006). Can A Festival Be Too Successful? A Review Of Spoleto, Usa. International Journal Of Contemporary Hospitality Management,18(1): 41-49.
Rivera, M.A., Hara, T. ve Kock, G. (2008). Economic İmpact Of Cultural Events: The Case Of The Zora Festival. Journal Of Heritage Tourism, 3(2): 121-137.
Şengül, S., ve Genç, K. (2016). Festival Turizmi Kapsamında Yöresel Mutfak Kültürünün Destekleyici Ürün Olarak Kullanılması: Mudurnu İpekyolu Kültür Sanat ve Turizm Festivali Örneği. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Sayı: 23: 79-89.
Tayfun, A., ve Arslan, E. (2013). Festival Turizmi Kapsamında Yerli Turistlerin Ankara Alışveriş Festivali’nden Memnuniyetleri Üzerine Bir Araştırma. İşletme Araştırmaları Dergisi, 5(2): 191-206. http://mantarfest.com Erişim Tarihi:01.05.2017
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Tourism & Gastronomy Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
