The Local Products Role in Developing Gastronomic Identification: An Example of Case Study Intended to Sales and Marketing of Products

Abstract

Gastronomy tourism is a concept that interest in food and people’s experiences with food. Eating and drinking culture in a region and products that rising, breeding and presenting with a specific forms of that region composes “Gastronomic Identification”. Local products are one of the componentals of gastronomic identification. It is important that these products completely protection, to be unlost and transformed to the next generations. Geographical indications are the decisive indications that show the source of product, characteristic properties of product and the connection between the product and geographical region. In this study, the additive of local products documented with the geographical designs to the composed of gastronomic identification will put forth with a literature search and a corporate business that used efficiently with the sale and marketing of geographical indication produccts will analyse. As a model Metro Business had chosen befited to the model of “A taxonomy of supporting services within the TFP (Typical Food Products) Market” developed by Nosi and Zanni. This model has carried quality of multiple status design. First status design has three dimensions. Protection function with in terms of a scientific research, support to producers and support local public authorities. Second status design has also three dimensions; organization of events, taste education and academic education. The status of businesses with the dimension of protection and education. As the obtained findings in the formation of gastronomic identification; with the subject of sales and marketing of local products, we reached some results that can guide to the producers.