Ankara’daki Restoranlara Ait Menülerin Tasarım Unsurlarının Değerlendirilmesi (An Evaluation of Design Elements in The Menus of The Restaurants in Ankara)
DOI:
https://doi.org/10.21325/jotags.2020.674Keywords:
Menu, Menu design, Menu managementAbstract
Menu cards are an important tool in marketing food and beverages and presenting them to customers. It also plays an important role in the survival of the business by representing the businesses against its customers. In addition to features such as the shape, color and design of the menu, the positioning of the food and beverages in the menu can also affect customer preferences. When the preparation of the menu is carried out successfully, there are positive results for the business. According to researches, the menu can affect customer preferences positively or negatively. With this study, the design, color, size, font, suitability of the menü cards for disabled people, the placement of the visuals and the compatibility with the restaurant concept were evaluated. In this study, in which the menü design was examined, findings were obtained from the menus offered to their customers by 23 food and beverage establishments located in Çankaya district of Ankara. Research is important in that the menus offered in the food and beverage establishments are evaluated as a whole in the decision-making process of the customer and also constitute a source for future studies. Evaluating the positive or negative aspects of the analyzed menus, various suggestions were made about the menus offered by businesses to their customers.
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