Hatırlanır Turizm Deneyimini Etkileyen Faktörlerin Belirlenmesine Yönelik Bir Araştırma (A Research on the Determination of the Factors Affecting Memorable Tourism Experience)
DOI:
https://doi.org/10.21325/jotags.2019.502Keywords:
Memorable tourism, Travel experience, AdıyamanAbstract
The special, extraordinary or unforgettable factors that make up your touristic experience are scape of the memorable tourism experience. These memorable experiences allow tourists to enjoy the same or similar holiday in the future. However, not every tourist experience is memorable. They must therefore create opportunities for businesses to offer memorable tourist experiences and unforgettable experiences. In this context, the factors that affect the experience of remembered tourism have been revealed. In order to achieve this aim, a total of 351 questionnaires were administered to the academic and administrative staff of Adıyaman University. As a result of the research, hedonism was found to be the most effective factor for tourists to remember their holidays. After hedonism, it was seen that other factors, information and meaningfulness that influenced tourists to remember their holidays. However, among the negative experiences recalled by the participants, it was found that the highest price was high, the hotel was far from the city center and the rooms were not spacious.
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