Gastronomy Tourism Development Indicator Measures: Development, Validity and Reliability
Keywords:
Gastronomy, Gastronomy tourism, Scale development, Gastronomy tourism development indicators scaleAbstract
Gastronomic products are products that distinguish countries, regions and even destinations from others and can provide competitive advantage. However, the presence and diversity of gastronomic products alone is not sufficient to make the region a destination of choice for tourists, and all stakeholders and regional gastronomic images for the development of gastronomic tourism need to be supportive in achieving these goals. It is because of this that the determination of the level of gastronomy tourism development has a strategic precaution. In this research, a measurement tool was developed to measure the level of gastronomy tourism development. Between 15.01.2015 and 06.09.2015, a total of 300 participants were reached and the collected data from 121 (n = 121) participants were analyzed and 64-item gastronomic tourism development indicators were determined. The 64-item scale was interviewed face-to-face with 62 people between 10.09.2015 and 10.11.2015. Lastly, the basic research was applied seven times in the form of a web-based survey with face-to-face and 42 participants (n = 332) with 290 participants, assuming that at least one of the stakeholders was expert in this regard, taking into account the power of decision-making mechanisms in developing gastronomic tourism strategies. The obtained data were subjected to factor analysis and 12 factors of 46 items were obtained. The validity study has been determined to be a valid and reliable tool that can be used to measure the level of development in gastronomy tourism.
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