Gastronomi Destinasyonu Seçiminde Turist Tercihlerini Etkileyen Faktörlerin Tespiti: Afyonkarahisar, Gaziantep, Nevşehir ve Adana Örneği (Determınation of Factors Affecting Tourist Preferences in Selecting Gastronomy Destinations: The Example of Afyonkarahisar, Gaziantep, Nevşehir and Adana)
DOI:
https://doi.org/10.21325/jotags.2025.1720Keywords:
Gastronomy, Gastronomy tourismAbstract
With the increasing impact of gastronomy tourism on destination competitiveness, identifying the factors that influence tourist preferences in gastronomy tourism destination selection has become essential. In a highly competitive environment, knowing the consumer well and what they pay attention to when making a purchasing decision can put them one step ahead of their competitors.. In light of these realities, this study aimed to identify the factors influencing tourist preferences when choosing a culinary destination, specifically in Afyonkarahisar, Gaziantep, Nevşehir and Adana. For this purpose, a survey was administered to 403 tourists in the provinces of Afyonkarahisar, Gaziantep, Nevşehir, and Adana. The scale's reliability rating was 0.977, indicating a high degree of reliability. Factor analysis was applied to the data collected in the study, and the scale was grouped into two dimensions. Following the factor analysis, differential analyses were conducted across gender, age, income, education, marital status, and the provinces where participants participated in the survey. The differential analyses revealed a difference between both factor dimensions by gender, and a difference between the provinces where participants participated in the survey was only found in Factor-2.
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