Festival Ziyaretçilerinin Algıladıkları Değer, Memnuniyet ve Sadakatin Festival Kalitesi ile Olan İlişkisi: Adana Kebap-Şalgam Festivali Örneği (The Relationship Between the Festival Visitors and the Value, Satisfaction and Loyalty Perceived by the Festival Quality: The Case of Adana Kebap-Turnip Festival)
DOI:
https://doi.org/10.21325/jotags.2019.520Keywords:
Festival quality, Perceived value, Satisfaction and loyalty, Gastronomy festivalAbstract
The aim of this study is to measure the impact of the festival's quality program, opportunities for the field (first-time goods, food and beverage services) and information dimensions on the perceived value and satisfaction of the festival; and to measure the effect of perceived value and satisfaction on loyalty. In this context, 423 people participated in the Adana Kebab and Turnip Festival. However, after multivariate normal distribution and sling analysis, 393 questionnaires were conducted. Correlation analysis was performed to explain the relationship between perceived festival quality dimensions and festival value-satisfaction-loyalty. According to the findings obtained from the correlation analysis, a high positive correlation between perceived value and perceived festival quality dimensions (r = 0.754, p <0.01), festival program which is one of perceived satisfaction and perceived festival quality dimensions (r = 0.760, p There was a high level of positive correlation between <0.01), a moderate positive relationship between information services (r = 0.400, p <0.01) and food services (r = 0.411, p <0.01). program (r = 0.732, p <0.01). As a result of the regression analysis, the program variable presented in all models was included in the model as the most important variable.
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