Konaklama İşletmelerinde Uygulanan Her Şey Dâhil Sistemine Yönelik Bilişsel Algıların Kelime İlişkilendirme Testi ile Analizi (Analysis of Cognitive Perceptions of The All-Inclusive System in Accommodation Businesses Using a Word Association Test)
DOI:
https://doi.org/10.21325/jotags.2024.1469Keywords:
All-Inclusive system, Word association test, Accommodation managementAbstract
This study aims to examine how the all-inclusive system implemented in accommodation businesses is perceived by the local population and what this perception entails. To achieve this goal, the Word Association Test (WAT) was utilized. WAT is a method used to examine individuals' cognitive structures, the relationships between concepts, and their mental organization of knowledge. The analysis of the data obtained using the WAT form revealed that the most frequently repeated words were food, drink, entertainment, hotel, accommodation, and buffet. Additionally, when the definitions of the all-inclusive system were examined, it was found that the majority of the local population could provide a definition of the system. Therefore, it was concluded that the cognitive perceptions of the local population regarding the all-inclusive system largely align with its actual definition. In this context, it can be said that the local population living in Mersin has a high level of awareness regarding the all-inclusive system implemented in accommodation businesses.
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