Sosyal Medya’da Türk Sokak Lezzetleri: Youtube Örneği (Turkish Street Foods in Social Media: Case of Youtube)
DOI:
https://doi.org/10.21325/jotags.2021.845Keywords:
Street foods, Turkish street foods, Street foods in social media, YoutubeAbstract
It is almost impossible to separate street foods, which are perhaps the least studied subjects in the field of gastronomy, from cuisine culture. Effective use of street foods in the field of gastronomy is an important issue in terms of gastronomy tourism. With this study, it is aimed to prepare a detailed compilation of street foods. In addition, the study aimed to determine the status of Turkish street foods in the YouTube environment from the perspective of foreigners. The study prepared by using the scanning model is fictionalized on the qualitative pattern. In this context, 19 videos about "Turkish street foods" in YouTube channels, with over one million views, were analyzed and content analysis was carried out regarding them. Data for the videos were collected using YouTube Data Tools. According to the findings of the study, Turkish street foods, which are the most subjects of the videos, are, respectively, stuffed mussels, pide, honey and cream, menemen, simit, ice cream, doner, fish and bread, borek, baklava, and lahmacun. Turkish street drinks, which are the most subject of the video, are tea, ayran, pickle juice, and Turkish coffee, respectively. In terms of gastronomic tourism, street foods should be used effectively on youtube and similar video sharing platforms.
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