Üniversite Öğrencilerinin YouTube’da ASMR Yemek İçeriği İzleme Deneyimleri ve Yeme Davranışlarına Etkisi (University Students' Experiences of Watching ASMR Food Videos and Its Effect on Eating Behaviors)
DOI:
https://doi.org/10.21325/jotags.2022.1130Keywords:
ASMR, Eating behavior, YouTube, Culinary culture, Autonomous sensory meridian response, Social mediaAbstract
Social media and technology are seen by people as a normal part of daily life. Interest in ASMR (Autonomous Sensory Meridian Response), which is an internet trend, has increased exponentially since its first appearance, and many trends related to ASMR have subsequently emerged. The present study aimed to investigate university students' experiences of watching ASMR food content on YouTube. In line with the purpose of the study, 27 students who continue their undergraduate and doctoral education were interviewed face-to-face between March-April 2022. Qualitative research method was used in the study and interview technique was applied. And semi-structured interview form were held as data collection tool. When the body mass indexes of the individuals included in the study were examined, it was concluded that the number of overweight (29.7%) and obese (14.8%) individuals should not be ignored, although half of the participants (51.8%) were in normal weight, indicating that there was no change in their eating behaviors. ASMR food videos are very effective in promoting various cuisines worldwide, especially Korean and Indian cuisine. In conclusion, ASMR food videos will contribute significantly to the promotion of traditional Turkish culinary culture and to international audiences (potential tourists) to learn that Turkish cuisine does not only consist of kebabs and its derivatives.
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