COVID-19 Salgını ve Zenginleştirilmiş Turizm Ürünü: Turizm Çiçeği Önerisi (COVID-19 Pandemic and Augmented Tourism Product: A Proposal of Tourism Flower)
DOI:
https://doi.org/10.21325/jotags.2021.860Keywords:
COVID-19, Crisis in tourism, Augmented tourism product, Sustainable competitive advantageAbstract
This study, based on the coronavirus (COVID-19) pandemic with its unique conceptual evaluation, deals with the importance of a proactive approach to crises in general and the augmented tourism product with integrations made in this context. In this manner, with the conceptual proposal of Tourism Flower presented in the study, the importance of gaining mutual inter-sectoral competitive advantage between sectors and the integration of tourism with different sectors or fields are emphasized. The tourism sector, which has a fragile feature, can get into a deadlock like many other sectors in the crisis period. For this reason, being proactive or being prepared for crises can provide an advantage in many ways. In this context, it is hoped that the study will be beneficial in terms of the integration of tourism with technology, medicine, history, nature, agriculture, and design, in terms of making tourism stronger and prepared against possible disadvantages and providing strengthening benefits for other relevant sectors and fields. Thus, a model created with the concept of “6T”, which consists of the initials (in Turkish) of these fields or sectors, is put forward in the study.
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