Turizm Bağlamında Birleştirilmiş Teknoloji Kabul ve Kullanım Teorisi Üzerine Bir Doküman Analizi (A Document Analysis on the Unified Theory of Acceptance and Use of Technology in the Context of Tourism)
Keywords:Unified Theory of Acceptance and Use of Technology, UTAUT, Tourism, Document analysis
Unified Technology Acceptance and Use Theory (UTAUT) refers to a theory put forward by the combination of eight different theories and models associated with technology in the literature. The aim of this research is to descriptively examine the existence of UTAUT in scientific journals operating in the international tourism literature in the use and acceptance of technology by using document analysis method. From this point of view, the databases of Scopus, Science Direct, Taylor & Francis, Web of Science, Emerald Insight, Sage and TR Dizin were searched for data analysis. In these databases, articles published in the context of tourism from 2003, the year the theory was introduced, until 2021, were examined. “Unified Technology Acceptance and Use Theory”, “Birleştirilmiş Teknoloji Kabul ve Kullanım Teorisi”, “Unified Theory of Acceptance and Use of Technology”, “UTAUT”, “tourism” and “turizm” were chosen as keywords and an article was searched based on these words. In the study, the findings obtained in the analysis are included, and the place and importance of the theory in the tourism literature are discussed in the conclusion part. It is seen that studies based on theory are aimed at explaining tourists' online purchase intention. Some of the main forces of online purchasing intent in tourism are; performance expectancy, effort expectancy, hedonic motivation are facilitating conditions.
Ajzen, I. (1985). From İntentions to Actions: A Theory of Planned Behaviour. In J. Kuhl & J. Beckmann (Eds.), Action Control (pp. 11–39). Springer-Verlag Berlin Heidelberg. doi:10.1007/978-3-642-69746-3_2.
Araújo Vila, N., Fraiz Brea, J. A. & Pelegrín Borondo, J. (2021). Applying the UTAUT2 model to a non-technological service: the case of spa tourism. Sustainability, 13(2), 803.
Assaker, G., Hallak, R. & El-Haddad, R. (2019). Consumer usage of online travel reviews: expanding the unified theory of acceptance and use of technology 2 model. Journal of Vacation Marketing, 26(2), 149-165.
Bruner II, G. C. & Kumar, A. (2005). Explaining consumer acceptance of handheld internet devices. Journal of Business Research, 58, 553-558.
Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of etourism research. Tourism Management, 29(4), 609-623.
Chiao, H. M., Chen, Y. L., & Huang, W. H. (2018). Examining the usability of an online virtual tour-guiding platform for cultural tourism education. Journal of Hospitality, Leisure, Sport & Tourism Education, 23, 29-38.
Chen, S. C., Hsu, C. W., Huang, D. Y., Lin, S. Y. ve Hung, Y. P. (2013). Teleport: a virtual tour of dunhuang with a mobile device. 2013 IEEE International Conference on Multimedia and Expo Workshops (ICMEW)’ta sunuldu, (s. 1-6). San Jose, CA: IEEE.
Davis, F. D., Bagozzi, R. P. & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(9), 982-1003
Davis, F. D. (1989). Percieved usefulness, percieved ease of use ond user acceptance of ınformation technology. MIS Quarterly, September.
Dabholkar, P. A. & Bagozzi, R. P. (2002). An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors. Journal of The Academy of Marketing Science, 30(3), 184-201.
Escobar-Rodríguez, T. & Carvajal-Trujillo, E. (2014). Online purchasing tickets for low cost carriers: an application of the unified theory of acceptance and use of technology (UTAUT) model. Tourism Management, 43, 70-88.
Floros, C., Cai, W., McKenna, B. & Ajeeb, D. (2019). Imagine being off-the-grid: millennials’ perceptions of digital-free travel. Journal of Sustainable Tourism, 29(5), 751-766.
Fishbein, M. & Ajzen, I. (1975). Belief, Attitudeintention and Behavior: An İntroduction to Theory and Research. MA: Addsion-Wesley.
Garg, A. (2021). Investigating the moderating effects of age and gender on customers’ use of tablet menu in casual dining restaurants. Journal of Quality Assurance in Hospitality & Tourism, 1-39.
Gupta, A. & Dogra, N. (2017). Tourist adoption of mapping apps: A UTAUT2 perspective of smart travellers. Tourism and Hospitality Management, 23(2), 145-161.
Hong, S., Thong, J. Y. L. & Tam, K. Y. (2006). Understanding continued information technology usage behavior: a comparison of three models in the context of mobile internet. Decision Support Systems, 42(3), 1819–1834. doi:10.1016/j.dss.2006.03.009.
Hao, F. (2021). Acceptance of contactless technology in the hospitality industry: extending the unified theory of acceptance and use of technology 2. Asia Pacific Journal of Tourism Research, 26(12), 1386-1401.
Kaplan, H. E. (2018). Examination of factors affecting online consumer behavior from the perspective of the unified theory of acceptance and use of technology. Turkish Studies, 13(30), 203-212.
Kıral, B. (2020). Nitel bir veri analizi yöntemi olarak doküman analizi. Siirt Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 15(2020), 173.
Kozak, N. (2018). Bilimsel Araştırma: Tasarımı Yazım ve Yayım Teknikleri. Ankara, Detay Yayıncılık, (4. Baskı), 28-125.
Kaplan, H. E. (2018). Examination of factors affecting online consumer behavior from the perspective of the unified theory of acceptance and use of technology. Turkish Studies, 13, 30.
Lin, C. H., Shih, H. Y. & Sher, P. J. (2007). Integrating technology readiness into technology acceptance: the tram model. Psychology & Marketing, 24(7), 641-657.
Limayem, M., Hirt, S. G. & Cheung, С. M. К. (2007). How habit limits the predictive power of ıntentions: the case of ıs continuance, MIS Quarterly, 31(4), 705.
Merriam, S.B. (2018). Nitel Araştırma Desen ve Uygulama İçin Bir Rehber. (Çev. S. Turan). Nobel Yayıncılık, 51-,149.
Momani, A. M. (2020). The unified theory of acceptance and use of technology: a new approach in technology acceptance. International Journal of Sociotechnology and Knowledge Development (IJSKD), 12(3), 79-98.
Nysveen, H., Pedersen, P. E. & Thorbjornsen, H. (2005). Explaining intention to use mobile chat services: moderating effects of gender. Journal of Consumer Marketing, 22(5), 247-256.
Odabaşı, Y. (2015). Pazarlama Teorileri. 2. Baskı, İstanbul: Express Basımevi.
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations; a cross-cultural approach.
Rogers, E. M. (1976). New product adoption and diffusion. Journal of Consumer Research, 2(4), 290-301.
San Martín, H. & Herrero, Á. (2012). Influence of the user’s psychological factors on the online purchase intention in rural tourism: ıntegrating innovativeness to the utaut framework. Tourism Management, 33(2), 341-350.
Tan, G. W. H., Lee, V. H., Lin, B. & Ooi, K. B. (2017). Mobile applications in tourism: the future of the tourism ındustry?. Industrial Management & Data Systems.
Timmor, Y. & Katz-Navon, T. (2008). Being the same and different: a model explaining new product adoption. Journal of Consumer Behaviour, 7(3), 249- 262.
Vankatesh, V. & Davis, F. D. (2000). A Theoretical Extension of The Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186-204.
Venkatesh, V. & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
Venkatesh, V., Thong, J. Y. & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS Quarterly, 157-178.
Venkatesh, V., Morris, M.G., Davis, G. B. & Davis, F.D. (2003), User acceptance of information technology: toward a unified view. MIS Quarterly, 27(3), 425-478.
Venkatesh, V. (2015). Technology acceptance model and the unified theory of acceptance and use of technology. Wiley Encyclopedia of Management, 1-9.
Wang, G., Dou, W. & Zhou, N. (2008). Consumption attitudes and adoption of new consumer products: a contingency approach. European Journal of Marketing, 42(1), 238-254.
Williams, M. D., Rana, N. P. & Dwivedi, Y. K. (2015). The unified theory of acceptance and use of technology (utaut): a literature review. Journal of Enterprise Information Management.
Yang, K. & Jolly, L. D. (2008). Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers. Journal of Consumer Marketing, 25(5), 272-280
How to Cite
Copyright (c) 2023 Journal of Tourism & Gastronomy Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.