Üniversite Öğrencisi Tüketicilerin Covid 19 Pandemisi Sürecinde Mobil Yemek Siparişi Uygulamalarına Yönelik Görüşlerine Güvenin Etkisini Belirlemeye Yönelik Bir Çalışma (The Effect of Trust on University Student Consumers’ Views Towards Mobile Food Ordering Applications in Covid-19 Pandemic Process)
DOI:
https://doi.org/10.21325/jotags.2021.915Keywords:
Restaurant, Mobile applications, Food ordering applications, Structural equation modelAbstract
Mobile food ordering applications have been rapidly adopted, and their use has become widespread. The measures taken within the scope of the Covid-19 pandemic also trigger this improvement. Restaurants or service providers that take food orders strive to direct the food order preferences of the consumers to themselves with the mobile applications that they offer to consumers during the Covid-19 pandemic. Especially young consumers of university students, who have been significantly affected by the pandemic measures, have become an important market for these applications. In this study, the effect of trust on the views of university student consumers towards food ordering applications is investigated within the scope of a model. Structural equation modeling is used to test the model that is developed within the scope of the aims of the study. The data of the study have been collected from 376 students studying at Malatya Turgut Özal University and Erzincan Binali Yıldırım University. The results of the study reveal that trust has a significant effect on the views of university student consumers towards food ordering applications. It is expected that the results of the study contribute to the enrichment of the theoretical knowledge and to the professionals of the industry regarding food ordering applications, the use of which has increased during the Covid-19 pandemic.
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