Seyahat Motivasyonlarına İlişkin Çevrimiçi Turist Yorumlarının İçerik Analiziyle İncelenmesi: Cittaslow Köyceğiz Üzerine Bir Araştırma (Examination of Online Tourist Reviews Regarding Travel Motivations with Content Analysis: A Study on Cittaslow Köyceğiz)
DOI:
https://doi.org/10.21325/jotags.2020.672Keywords:
Online tourist reviews, Cittaslow, Köyceğiz, Push/pull factorsAbstract
The aim of the research is to examine the online reviews made by domestic and foreign tourists coming to the town of Köyceğiz, which is the 16th cittaslow of our country in 2019, on the TripAdvisor website, which is a social communication network. In addition, it is aimed to determine the motivation factors of tourists traveling to Köycegiz. In line with all these purposes, 109 reviews made by the tourists coming to Köyceğiz were examined with content and descriptive analysis methods. According to the results obtained in the research, the motivation dimensions of the tourists coming to Köyceğiz are divided into 2 main categories and 12 sub-categories as push and pull factors. Push motivation factors are named as calmness, peace, relaxation, rest, health and escape, pull motivation factors are landscape and natural attractions, historical and cultural attractions, price, leisure activities, alternative tourism opportunities and transportation.
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