Turizmde Elektronik Ağızdan Ağıza İletişim (eWOM) ve Alanya’daki Restoran Yorumlarının Değerlendirilmesi Üzerine Bir Araştırma (Electronic Word-of-Mouth (eWOM) in Tourism and a Research on the Evaluation of Restaurant Reviews in Alanya)
DOI:
https://doi.org/10.21325/jotags.2018.343Keywords:
Electronic word-of-mouth (eWOM), TripAdvisor, Restaurant reviewsAbstract
An important part of destinations, which are a tourist product, is food and beverage establishments in the destination. Nowadays, one of the most important factors affecting the buying preferences of tourists for all kinds of touristic products is online reviews and TripAdvisor is the most popular application for online reviews in the tourism industry. There are many scientific studies showing that the reviews in TripAdvisor have an impact on the buying behavior of tourists. In this study, in the restaurants of Alanya destination which continued its activities, content analysis was conducted for shared reviews on TripAdvisor. According to the results of the study, it was found that in the shared reviews about Alanya restaurants; the average of the food score was 4.55, the service average of the score was 4.60, the average of the value score was 4.50 and the average of the atmosphere score was 4.51. It was concluded that the restaurants were mostly directed to Turkish, European and Vegetarian cuisine and the most emphasized words for the purposes of restaurants were crowded, families, groups and children.
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