Gastronomi Turizmi Kapsamında Bartın’daki Restoranlara Yapılan Çevrimiçi Yorumların İncelenmesi (Investigation of Online Comments on Restaurants in Bartın within the Scope of Gastronomy Tourism)
DOI:
https://doi.org/10.21325/jotags.2025.1555Keywords:
Restaurant reviews, Gastronomy tourism, Electronic word of mouth, TripAdvisor, BartınAbstract
Online reviews are an easily accessible source of information for tourists evaluating tourism destinations. These reviews reflect the real experiences and opinions of tourists. In this context, this study aims to examine the online reviews of tourists visiting food and beverage establishments operating in Bartın within the scope of gastronomy tourism. In this qualitatively designed study, the document analysis method was used to collect data, and the data obtained was analyzed using the content analysis method. In this context, five businesses with the highest number of reviews on TripAdvisor were included in the study. A total of 384 reviews were reached, and 247 of them were positive, while 137 of them were negative. Within the research scope, the restaurants' evaluations were grouped under food, service, value, and atmosphere themes. According to the study results, tourists generally stated that the food was delicious, the service quality was high, and the restaurants had a good atmosphere. However, some tourists had negative experiences with food quality, small portions, slow service, and staff behavior. Restaurants should prioritize staff training and speed of service to improve quality and minimize negative feedback. In addition, a balanced approach to food portions and price policy can increase tourist satisfaction.
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