Alanya Destinasyonu Rekreasyonel Alan ve Faaliyetlerine İlişkin Turist e-Şikayetlerinin İncelenmesi: Tripadvisor Örneği (Tourist e-Complaints Investigation Regarding Alanya Destination Recreational Areas and Activities: The Case of Tripadvisor)
Keywords:Recreation, e-Complaint, Online destination image, Alanya
The aim of the research is to evaluate the recreational areas and activities of Alanya destination in line with tourist complaints. The research is important in that it is the first research that deals with the recreational areas and activities of the Alanya destination as a whole. In the research, phenomenological (descriptive) analysis and case study were preferred among the qualitative research methods. The criterion sampling method, one of the purposive sampling methods, was used as the sampling method, and the Tripadvisor website was used to collect the research data. Alanya destination “things to do” tab is checked on the Tripadvisor website; Comments written in Turkish and English, scored as 1 “Very Bad” or 2 “Bad” in the evaluation, were accessed. A total of 1001 comments were reached, 556 in English and 445 in Turkish, with 259 areas and activities under the "things to do" tab of Alanya on Tripadvisor, with 1 or 2 points. The data were defined and analyzed in the MAXQDA code system according to the determined main themes and sub-themes. As a result of the research, it was concluded that the recreational areas and activities that received the most complaints were daily tours, water parks, caves, baths and beaches.
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