Dünyada Marka Değeri En Yüksek Restoran Zincirlerinin Kurumsal Sosyal Sorumluluk Faaliyetlerinin Değerlendirilmesi (Evaluation of Corporate Social Responsibility Activities of the Most Valuable Branded Restaurant Chains in the World)
DOI:
https://doi.org/10.21325/jotags.2018.341Keywords:
Social responsibility, Corporate social responsibility, CSR reporting, Restaurant chainsAbstract
The main objective of this study is to compare the corporate social responsibility activities of the most valuable branded restaurant chains in the world. For this purpose, in 2018, corporate social responsibility sections, corporate news and published corporate social responsibility reports on corporate web sites of the ten most valuable restaurant chains of the world were examined.In the review process, it has been tried to determine what corporate social responsibility activities are reported under the headings and what they cover.As a result of the analysis, it has been determined that restaurants generally perform and report corporate social responsibility activities for the benefit of the environment and society.Under the environmental theme, it has been observed that all enterprises have generally participated in “waste reduction and recycling”, “energy saving”, “packaging improvement” and “environment friendly buildings” codes. It is determined that the least activity under “environmental theme” is “responsible for the use of pesticides”. It was also determined that restaurant chains carried out activities related to “charity” in general under the theme of society.Moreover, it is observed that the restaurant chain, which performs the most corporate social responsibility activities, is Kentucky Fried Chicken (KFC), whereas Burger King is the restaurant chain which has the least corporate social responsibility activity.As a result of the research, it has been observed that in general, restaurant chains attach importance to the concept of social responsibility and reporting, and it is concluded that corporate websites are a powerful tool for communicating the activities performed.
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