Yiyecek-İçecek İşletmelerinde Tür İsimleri: Teori ve Uygulamadaki Farklılıklar Üzerine Bir Araştırma (Type Names in Food and Beverage Business: A Research on the Differences in Theory and Practice)
DOI:
https://doi.org/10.21325/jotags.2018.320Keywords:
Food and beverage businesses, Species names, Restaurant entrepreneurship, Restaurant types and namingAbstract
As a result of improved working conditions, increased personal income and leisure time, outdoor activities increased and different types of food and beverage business emerged. The purpose of this study is to determine the names of the food and beverage businesses in the literature and figure out the used names are whether suitable or not suitable. For this purpose, in the research; we visited different types of food and beverage companies in the province of Çanakkale and the observation the restaurants. In addition, materials such as menu cards and brochures to be obtained from enterprises are also evaluated as data. In addition, it has been revealed that if enterprises meet the specifications. According to this, it is seen that some types of names that companies refer to do not meet the characteristics that they should have. It is considered that the study will be a resource for entrepreneurs in the food and beverage sector in the future.
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