Yerel Halkın Bakış Açısı ile Yerel Mutfak İmajı ve Algılanan Restoran Otantikliğinin Destinasyonu Tavsiye Etmeye Etkisi: Kapadokya/Nevşehir Örneği (The Effect of Local Cuisine Image and Perceived Restaurant Authenticity on Destination Recommendation from the Perspective of Local People: The Case of Cappadocia/Nevşehir)
DOI:
https://doi.org/10.21325/jotags.2025.1760Keywords:
Local cuisine image, Authenticity, Recommendation, Restaurant, Local foodAbstract
This study aims to determine the impact of the perceived image of local cuisine and perceived restaurant authenticity on destination recommendation intentions. This content examines the local cuisine image, restaurant authenticity, and recommendation intention of the destination from the perspective of residents. The study analysed data from residents of Nevşehir, Cappadocia's most important tourist destination, regarding Nevşehir's local cuisine, the authenticity of restaurants serving regional cuisine, and their willingness to recommend Nevşehir. Data for the study were collected through face-to-face and online surveys. According to the study findings; the perceived image of local cuisine had a positive effect on perceived restaurant authenticity and intention to recommend the destination. Perceived restaurant authenticity also had a positive impact on intention to recommend the destination. The most important determinant of the recommendation intention for the destination was the perceived image of the local cuisine, in this study.
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