Destinasyon Pazarlamasında Mutfak Kültürünün Rolü: Sakarya Örneği (The Role of Cuisine Culture in Destination Marketing: Sakarya Case)
DOI:
https://doi.org/10.21325/jotags.2022.999Keywords:
Cuisine culture, Gastronomy, Local food, Destination marketing, Destination attractive, SakaryaAbstract
The cuisine culture has been evaluated as an important factor in terms of the attractiveness of a destination. The subject of the research is to determine the importance of the cuisine culture of a city with regard to destination attractiveness and promotion of the city. It’s prediction to conduct study field on how the features of traditional cuisine can be used in destination marketing in accordance with this purpose. For this, Sakarya province was preferred that contains different cultures. To obtain detailed information the in-depth interviews method was preferred in this research, which is one of the qualitative research techniques. In this direction, interview was held with the managers of the restaurants, which are considered to have an important role in promotion of local food and have a high customer circulation. The managers have been concluded that the rate of preference of many foods-beverages specific to traditional cuisine culture is quite high. Recommendations have been made to evaluate the potential of Sakarya province, which is understood to have a significant destination attractiveness with its traditional cuisine culture, within the scope of destination marketing.
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