Film Etkili Turizm Kapsamında “Zeytin Ağacı” Dizisinin Göstergebilimsel Bir Analizi (A Semiotic Analysis of the “Another Self” Series in the Scope of Film Effective Tourism)
DOI:
https://doi.org/10.21325/jotags.2023.1202Anahtar Kelimeler:
Film turizmi- Zeytin Ağacı dizisi- Destinasyon pazarlamasıÖzet
Turizm sektörü hem ülkemizde hem de dünyada her geçen gün değişen koşullara göre yeni ihtiyaçları beraberinde getirmektedir. Sektörün gelişmesinde farklı parametrelerin etkili olduğu araştırmalarda da görülmektedir. Pazarın çeşitlenmesi ve pazarlama faaliyetlerinin yetersiz kalması nedeniyle, kurum, şirket ve hatta ülkeler, geleneksel pazarlama yöntemleri dışında farklı yöntemler geliştirme konusunda çalışmalar yapmaktadırlar. Film veya dizilerin turizm üzerinde etkisi olduğu ile ilgili varsayımlar bu alanda bilimsel çalışmaların artmasına neden olmuştur. Araştırmamızda yöntem olarak Saussure modellemesine dayalı göstergebilimsel analiz kullanılmıştır. Çalışma kapsamında örneklem olarak, “Zeytin Ağacı” dizisinin birinci sezonundaki 419 dakikalık 8 bölümünde kullanılan gösterenler belirlenmiştir. Dizide gösterenler vasıtasıyla bölgenin birçok yönünün izleyiciye gösterildiği görülmüştür. Film etkili turizm kapsamında bölgenin ve ülkenin tanıtımının yapılması, hem iç pazar hem de uluslararası pazarda yaratacağı etki bakımından önemlidir.
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