Festivallerin Ziyaretçi Memnuniyeti Üzerindeki Etkisi: Giresun İli Aksu Festivali Örneği (The Effects of Festivals on Visitors Satisfaction: A Case of Aksu Festival in the City of Giresun)

Abstract

The aim of this study is to demonstrate the perception of visitors who take part in the annual Aksu festival in Giresun about the effects and the satisfaction of the festival. Also, research was conducted on the effects of the perception of the visitors attending the festival. The study used a questionnaire as a way of data gathering and SPSS 22.0 statistical package programme was used to assist in analysing the data. With regard to obtaining the research data, simple random sampling, which is non probability sampling, was used and 407 visitors, who have capacities to represent the target population, have been reached. The research shows that the perceptions of the visitors attending the festival regarding the cultural benefit, service adequacy prior to and during the service, the perception of the festival and the satisfaction of the festival together with the infrastructure are in harmony which means is a positive. However, when the relation between demographic particulars and the effects and the satisfaction level of the festival are analysed, a significant difference has been identified in the sub-level of the service adequacy before and during the festival and age and income level. However, the result of the correlation and regression analyses conducted in the study show that the cultural benefit of the festival, service adequacy before and during the service, festival perception and infrastructure effects have a weak positive effect on satisfaction.