Turistlerin Destinasyon Kişiliği ve Kalite Algılarının Tekrar Gelme Eğilimleri Üzerindeki Etkileri: İspanya/Endülüs Bölgesi’nde Bir Araştırma (The Effects of Tourist’s Destination Personality and Quality Perceptions on the Revisit Intentions: A Research in Spain/Andalusian Region)
DOI:
https://doi.org/10.21325/jotags.2019.366Keywords:
Destination personality, Destination quality, Revisit intentions, AndalusianAbstract
The aim of this study is to determine the effect of destination personality and destination quality on the tourist revisit intentions. Quantitative research method was applied in the research. The data were obtained by questionnaire technique. The questionnaire included expressions of destination personality scale, destination quality scale and revisit intention scales. The survey was conducted as Spanish, English and Turkish. A total of 327 available questionnaires were reached. Confirmatory factor analysis and structural equation modeling were obtained by using AMOS package program and statistical results were obtained. As a result of the research, it was determined the authenticity and price dimensions (dimensions of destination quality) and sincere dimension (dimensions of destination personality) have a positive effect on the revisit intention of the tourists. However, it was determined that fun and exciting destination personalities and destination quality dimensions such as accommodation, cleaning and gastronomy did not have any effect on the revisit intentions.
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