Restoranlarda Menü Bilgilerinin Tüketicilerin Davranışsal Niyeti Üzerine Etkisi (The Impact of Menu Informations on Behavioral Intention of Customers in Restaurants)
DOI:
https://doi.org/10.21325/jotags.2022.1117Keywords:
Menu knowledge, Behavioral intention, Nutritional knowledge, Product characteristicsAbstract
The aim of the study was to determine the effect of menu information on the behavioral intentions of consumers in restaurants. The population of the study consists of academic and administrative staff of Mersin University. The study was carried out in June - August 2018 with a sample method of 395 people. In addition to descriptive statistical data, exploratory factor analysis, correlation and simple linear regression analyzes were applied to the data collected in the study. As a result of the study, it has been determined that the information on the menu card had a significant positive influence on the behavioral intentions of the participants on a very insignificant level.
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