Somut Olmayan Kültürel Miras Unsurları Açısından Turist Deneyimlerinin Ortaklaşa Yaratımı: Avanos Çömlekçiliği Örneği (Co-Creation of Tourist Experiences in the Context of Intangible Cultural Heritage: The Case of Avanos Pottery)
DOI:
https://doi.org/10.21325/jotags.2025.1721Keywords:
Co-creation of experience, Intangible cultural heritage, Text mining, Content analysis, Avanos potteryAbstract
This study aims to examine the co-creation of value in tourist experiences in the context of the Intangible Cultural Heritage Element, Avanos Pottery. The data, comprising 978 English-language visitor reviews collected from the TripAdvisor platform, were analyzed using text mining techniques (phrase analysis and topic modeling) and content analysis. According to the findings, the experience was highly recommended by visitors, pottery-making was identified as the central activity, and the overall experience was described as unforgettable. The most prominent themes include recommendation, hospitality, and the purchasing experience. The results indicate that co-creation practices in the Avanos pottery workshops are consistent with the literature in terms of participation, interaction, and emotional attachment. The study demonstrates that tourists can play an active role in the preservation and transmission of Intangible Cultural Heritage through co-created experiences. Recommendations are presented for future research, practitioners, and local administrations.
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