Turizm Sektöründe Girişimci Özelliği ile Girişimci Yeterliliğinin Girişim Başarısı ve Girişim Memnuniyeti Üzerindeki Etkisi: Balıkesir Örneği
DOI:
https://doi.org/10.21325/jotags.2025.1605Keywords:
Tourism, Entrepreneurial characteristic, Self-efficacy, Entrepreneurial success, Entrepreneurial satisfactionAbstract
Large and small many entrepreneurships that are run in the tourism sector have different entrepreneurial characteristics. The differentiation of entrepreneurial characteristics and entrepreneurial competencies in the sector causes the entrepreneurial success to differ. The differentiating entrepreneurial success also differentiates the entrepreneurial satisfaction in the tourism sector. Based on this approach, the aim of the study is to determine the effects of entrepreneurial characteristics and entrepreneurial self-efficacy on entrepreneurial success and entrepreneurial satisfaction in tourism industry. The research data were obtained from a total of 166 entrepreneurs operating in the fields of accommodation, food and beverage, travel agency, thermal tourism and rural tourism in Balıkesir. The data were collected between February 2022 and July 2022 with the survey technique. Findings indicate that more than half of the entrepreneurs in Balıkesir started their entrepreneurship without having sufficient knowledge and professional experience in the field of entrepreneurship, and this situation negatively affects the entrepreneurial success. The research results also show that entrepreneurial success varies depending on the level of education, entrepreneurial competence varies based on gender, entrepreneurial success varies according to the field of activity in the sector, entrepreneurial competence positively affects entrepreneurial success and entrepreneurial satisfaction, and entrepreneurial characteristics only affect entrepreneurial success. Based on these findings, it can be recommended that public institutions and professional organizations provide informative training to young and new entrepreneurs, provide data, and that universities update their educational curricula to increase entrepreneurial competence.
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