Sürdürülebilir Ziyaretçi Yönetimine İlişkin Marmaris Destinasyonuna Yönelik Nitel Bir Araştırma (A Qualitative Research on The Marmaris Destination Regarding Sustainable Visitor Management)
DOI:
https://doi.org/10.21325/jotags.2023.1207Keywords:
Destination management, Visitor management, Sustainable destination management, Marmaris, Researcher’s diaryAbstract
The aim of this study was to observe the domestic and foreign visitors coming to Marmaris, to determine their effects on the destination and to offer suggestions to manage these effects in a sustainable way. A qualitative research approach with an exploratory design was adopted in the research. The research design was based on the researcher's diary and field notes. The data of the research was obtained with the full observation technique. The obtained data was analyzed with the help of content analysis. The findings obtained from the research were divided into three themes: “Direct Control, “Indirect Control” and “Physical Control”. Within the scope of these 3 categories, the shortcomings regarding the sustainable visitor management of Marmaris are explained and suggestions are presented. In direct control contact; The lack of up-to-date and accurate explanations about the destination, the lack of information boards and sudden changes in prices come to the fore. Under the theme of Indirect Control, it was concluded that the visitors deliberately did not act sustainably due to environmental, social-cultural and awareness deficiencies. Under the theme of Physical Control, it was concluded that the most important deficiency was that the local governments saw visitors only as a source of income and allowed negative situations that exceeded the carrying capacities.
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