Film Etkili Turizm Kapsamında “Zeytin Ağacı” Dizisinin Göstergebilimsel Bir Analizi (A Semiotic Analysis of the “Another Self” Series in the Scope of Film Effective Tourism)


  • Serap ALKAYA



Film tourism, Another Self series, Destination marketing


The tourism sector brings with it new needs according to the changing conditions both in our country and in the world. This situation is also seen in researche where different parameters are effective in the development of the sector. Due to the diversification of the market and insufficient marketing activities, institutions, companies and even countries are working on developing different methods other than traditional marketing methods. The assumptions that movies or TV series have an impact on tourism have led to an increase in scientific studies in this area. In our research, semiotic analysis based on Saussure modeling was used as a method. Within the scope of the study, the signifiers used in 8 episodes of 419 minutes in the first season of the "Another Self" series were determined. It was signified that many aspects of the region were shown to the audience through the signifiers in the series. The promotion of the region and the country within the scope of film-effective tourism is important in terms of its impact on both the domestic and international markets.


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How to Cite

ALKAYA , S. ., & MUTLU ÖZTÜRK , H. . (2023). Film Etkili Turizm Kapsamında “Zeytin Ağacı” Dizisinin Göstergebilimsel Bir Analizi (A Semiotic Analysis of the “Another Self” Series in the Scope of Film Effective Tourism). Journal of Tourism & Gastronomy Studies, 11(1), 467–483.