Olumsuz Deneyimler Unutulmaz Gastronomik Deneyimler Ölçeğinin (UGD) Bir Boyutu Olmalı Mı? Farklı Kültürler Üzerinde Bir Doğrulama Çalışması (Should Adverse Experiences Be a Part of Memorable Gastronomic Experience (MGE) Scale: A Cross-Cultural Validation)
DOI:
https://doi.org/10.21325/jotags.2022.1161Keywords:
Tourism experiences, Memorable gastronomy experience, Scale validation, Adverse experiencesAbstract
There are different views in the literature on how memorable gastronomic experiences (MGE), which has a multidimensional structure, should be measured. The biggest disagreement is over whether adverse experiences should be part of the MGE scale. In this study, we aimed to verify whether the memorable gastronomic experiences scale, which is one of the most recent scales that includes adverse experiences and developed by Adongo, Anuga & Dayour (2015) to measure MGE, is a valid and reliable scale and to determine whether the adverse experiences dimension should be a part of MGE. For this purpose, data were collected through surveys conducted on 517 tourists from four different nationalities who visited Izmir, and face and content validity, construct validity, discriminant validity, predictive validity and reliability of the scale items were tested. The predictive validity was tested by associating with the most frequently used variables in the literature, destination satisfaction and behavioral intentions. As a result, it has been determined that adverse experiences should not be considered as a sub-dimension of the MGE scale and that adverse gastronomic experiences should be considered as an independent variable that negatively affects overall destination satisfaction.
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