Restoran Tercihinde Sosyal Görünürlüğün Etkisi (The Effect of Social Visibility on Restaurant Choice)
DOI:
https://doi.org/10.21325/jotags.2022.1132Keywords:
Social visibility, Restaurant selectionAbstract
In this study, it was aimed to reveal the effect of social visibility on restaurant selection by evaluating the criteria affecting students' restaurant selection. For this purpose, the universe of the research consists of students who have undergraduate education in the field of gastronomy and culinary arts in Turkey. In the study, data were collected from 388 students by using the questionnaire technique, one of the quantitative research methods. Statistical analyzes were performed by applying regression, T-test and One-way analysis of variance to the obtained data. As a result, it was concluded that social visibility has a positive effect on restaurant selection. The social media tools used by the participants in restaurant selection are Instagram, Google, Youtube and Twitter the most. On the other hand, communicating, following the agenda, It has been revealed that he uses social media to obtain information and share. In addition, the factors that participants pay attention to when choosing a restaurant; cleanliness, atmosphere, courtesy of employees, service standard, ease of payment, behavior of employees, taste of food, correctness of order, helpfulness of employees, presentation of food, freshness of food and ergonomic seating.
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