Kayseri İlinin Gastronomi Destinasyonu Olarak Pazarlanması (Marketing of Kayseri Province as a Gastronomy Destination)
DOI:
https://doi.org/10.21325/jotags.2022.1012Keywords:
Kayseri, Destination marketing, Gastronomy, Local foodAbstract
The attraction of the destination depends on many components, which can be evaluated in two main dimensions: natural and man-made. Among these components, gastronomic elements, which are becoming more important every day today due to their elements covering both the natural and the human factor, are included as having a direct or indirect influence factor. In this context, this study aims to contribute to the relevant knowledge about the use of gastronomic elements in marketing activities at the destination level. In this context, evaluations were made on the example of Kayseri Province and the level of inclusion of local food and beverages as a local gastronomic element in the materials related to the promotion of Kayseri was determined by the content analysis method within the limits of the study and contributions to the relevant knowledge were tried to be presented. As a result, recommendations have been put forward on how to better use local culinary resources in marketing efforts so that Kayseri can be promoted as a gastronomic destination.
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