Metaverse Teknolojisinin Otel Sektörünün Geleceğine Etkileri Üzerine Bir İnceleme (An Investigation Into the Impact of Metaverse Technology on The Hotel Industry’s Future)

Abstract

Metaverse technology, which has attracted the attention of many worldwide companies, is expected to usher in the next internet revolution. According to the Bloomberg Intelligence report; it is stated that the metaverse market is expected tı reach 800 million dolars by 2024. In a nutshell, it is characterized as a ‘virtual world’ made out of the phrases ‘Meta’ and ‘Universe’. The term ‘Metahotels’ refers to the concept of the Metaverse in the hotel sector. Metahotels are digital hotels where customers can have individualized experiences with their avatars in a virtual environment from the comfort of their own homes. According to literature, some multinational hotels are reported to have taken steps to adapt to this new technology. It is predicted to have a substantial impact on revenue growth, brand loyalty and personalized guest experience in the hotel industry. The luxury hotel category is defined by hotels that are part of the Metaverse universe and accept crypto money. Studies show that metaverse technology will appeal more to Y and Z generations rather than Baby Boomers and X generations. In this study, it is aimed to present a foresight by talking about the possible effects of this new technology on the hotel industry. Hotel management who can satisfy guests’ changing expectations and provide them with service options will be preferred, and this condition can olnly be achieved by adapting to technology.