Konaklama İşletmelerinin İş Süreçlerinde Yapay Zekâ Teknolojileri ve Akıllı Otel Uygulamaları: Avantajlar ve Dezavantajlar (Artificial Intelligence Technologies and Smart Hotel Practiceses at Hospitality Organizations Business Processes: Advantages and Disadvantages)
DOI:
https://doi.org/10.21325/jotags.2021.785Keywords:
Artificial intelligence, Hospitality management, Smart hotel, Smart hotel roomAbstract
In almost all industries advances in artificial intelligence impact business processes. Developing technologies integrate rapidly into business life and gain competitive advantage compared to competitors adopting to this changing environment. The purpose of this study; evaluating the advantages and disadvantages of technologies by incorporating examples of artificial intelligence technologies and smart hotel practices into the business processes of hospitality organizations in literature. As is well known, the hospitality industry is a labor-intensive sector, but with the support of artificial intelligence technologies the services provided by staff to guests are fast, effective and offer the benefits of increasing guest satisfaction. According to literature review, artificial intelligence technologies and smart hotel applications are commonly used in the chain hotel businesses, 4 and 5stars hotels, and this situation is related to financial opportunities. In the following process, be equipped with artificial intelligence technologies hospitality organizations in Turkey and smart hotel practices to achieve widespread globilezed world service standarts in terms of revenue growth.
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